Tom Riley • about 3 years ago
The Big Picture
Good design needs to start at the top and work down. Then restart at the bottom and work up. If you can meet yourself in the middle then you just might have something.
The Information for this hack is all bottom.
Will the judges give the designers consideration for defining the top?
One good top place to start in the 21st Century is the Blue Marble Earth. This recognizes that the Earth is one thing now, both ecologically and electronically. The great problems of the 21st Century (Global Warming, etc.) can only be addressed at this level.
Failure to define the problems we are solving at the whole Earth level is a major and common failure. It means that you are treating entrepreneurship as a get-rich-quick scheme. It means you are treating the 21st Century as if it were about the same as the last quarter of the 20th. The 21st Century is a very different animal all together.
To design for the 21st Century we must do quite a bit of futurist work. People are not yet familiar with the new environment and you have to be clear on your assumptions. This take time. Failure to allow this time means that the judges are freezing the designer in yesterday. You cannot design for the 21st Century frozen in yesterday. It is all about tomorrow.
“You can’t solve problems using the same kind of thinking we used when we created them.” Albert Einstein
Will the judges give consideration and attention to Big-Picture, Top-Down design approaches?
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